Who we are...

About us

Turning great ideas into great content

Founded in 2016 by language and linguistics fanatic Hazel Broadley, Lexical Llama helps tech companies become thought leaders in their field.

 

We work with a range of adtech, martech, and B2B companies (and their agencies) to help articulate their ideas across a range of online and offline channels.

adtech content writer

Hazel Broadley - Director

Bringing 15 years’ experience in B2B tech PR, Hazel heads up the team at Lexical Llama. After studying German/Linguistics at Reading University and the University of Göttingen, her agency career culminated in a senior role at a global PR firm.

Today, Hazel writes, edits and consults across a diverse range of B2B content, specialising in adtech, martech, dataops and digital media.

Hazel is also Content Lead at The Women in Programmatic Network, a global organisation dedicated to championing women in the ad tech industry.

Alex Boswell

Alex Boswell - B2B Tech Writer and Researcher

After gaining a BSc in Music Technology in 2017, Alex pivoted into digital marketing, later earning an MSc in Marketing, with a pending PhD in Consumer Behaviour.

A core member of the tech writing team at Lexical Llama, Alex specialises in crafting compelling B2B / SaaS content across adtech, martech, ecommerce, and UX. He also helps clients grow their brand presence by developing their original research into thought leadership.

ad tech content writing

Rebecca D'Arcy Howard - B2B Tech Writer

B2B tech writer Rebecca worked for 15 years in the Banking sector, performing various relationship management roles, alongside voluntary activities such as mentoring programmes and community internships. When not writing, she is also a workshop facilitator for a financial education charity in schools around London.

A love of books, good grammar and all things Spanish led Rebecca to complete a BA in English Literature and Spanish, followed by an MA from University College London in Hispanic Studies.

ad tech writer

Alex Baggott - B2B Tech Writer and IT Specialist

Alex graduated with a scientific computing degree in 2010 and immersed himself in postgraduate research before moving into the IT sector in 2013.

Today, Alex draws on his experiences in science and technology to lead a number of research projects for the team, as well as writing on a range of topics from digital marketing technology to small business advice.

ad tech writer

Clare Holson - Office Manager

After graduating from Kingston University, Clare built up her career as a recruitment consultant specialising in IT, Finance and Auditing, before going on to qualify as an HR management consultant.

At Lexical Llama, as well as managing the office, Clare writes on a range of topics including SEO, social media marketing and small business advice.

B2b marketing, Gini Marketing Manager

Gini Bailey - Marketing Manager

Gini has worked in-house and agency side across a wide range of industries throughout her 18-year marketing career, including FMCG food, health and wellness, pharmaceutical, petcare, professional services and construction.

A well-rounded B2B and B2C marketer, Gini loves the challenges that the digital world brings and takes a strategical approach to every campaign. At Lexical Llama, Gini manages all things marketing, from the website to social media and everything in between.

“I unreservedly recommend Hazel/Lexical Llama to any company needing exceptional content to help amplify their message. Diligent, thoughtful, insightful, reliable, tenacious, and imaginative are just a few of the superlatives that come to mind. Being an absolute delight to work with is just the icing on the cake.”

“Hazel is a fantastic asset to agencies such as ours; all content she produces is well thought-out and hits the mark. An extremely reliable contact we can call upon to assist with numerous copywriting tasks in such a niche sector as ad tech, covering everything from simple edits to complicated technical drafts.”

“I’m flabbergasted! This is exceedingly good copy, chock full of technical info, nicely laid out in digestible chunks. It’s rare to come across a writer who straddles the technical and literary aspects so fluently.”