So what is a copywriter, anyway?
In our line of work, we have two main challenges. The first problem occurs when we attempt to explain to people what we actually do. Sometimes I’m really vague and say “I’m a copywriter”. Sometimes I’m more specific and go with: “Primarily, I’m an adtech ghostwriter, but I also write for SMEs”. Hmm, sounds a bit spooky... she writes ads, about technology…? Not quite. A few minutes later (once we’ve established the difference between copyright and copywrite), I usually get the