Why employ a B2B copywriter?

Why employ a B2B copywriter?

Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. 

There are many reasons why hiring a B2B copywriter could benefit you and your team. From the topic hot on everyone’s lips – AI and how this impacts our craft – to looking at the art of writing copy and its impact on your SEO, through to understanding that we all have our areas of expertise, and how we all want to be spending time doing what we enjoy, rather than spending valuable time on something that doesn’t meet your objectives. 

Let’s dive in…

Human vs AI

We’ve all tried it. And we’re all looking to integrate it into our lives in order to free up more time to do the jobs we love. But… have you stopped to consider how much time you spend editing your AI-generated copy – working out exactly what it’s meant to say and how best to say it so it doesn’t sound generic? 

Yes, it can save valuable time during the research phase, but you still need the human touch at each stage – the person who can fact check and eliminate AI hallucinations; as well as the person with the industry experience and passion to write the piece in a way that shows that you’ve thought about the content and written it with your customers in mind.

Copy that converts

A good copywriter knows the art of writing copy to achieve your objectives. So if you want to sell a new business, product, or service, or you need some copy that reflects your business as the thought leader that you are, a good copywriter is worth every penny.


We can weave SEO into natural storytelling to not only sell your brand, but also enhance your search engine presence, i.e. get you higher up that all-important SERP (Search Engine Results Page)!

Reclaim your time

By employing a copywriter, you can finally free up your time to be doing what you want to do best – running your business. Yes, we can all put pen to paper, but if it’s not something you enjoy doing, then the chances are, you will put off doing it, wasting valuable chances to showcase your ideas across your marketing channels. Why not just spend your time doing what you want to be doing in your business, and leave the copywriting to someone who loves it (i.e. us Llamas).

Grammar stressing you out?

In a nutshell, we are the grammar whizzes! So by using a copywriting team like ours, you no longer need to worry about where to put those pesky apostrophes, commas, and semicolons. Phew.

Too close for comfort?

Have you spent too long pontificating on how best to write a sentence? Are you too close to the subject? Sometimes this happens, and important elements can be misconstrued or even omitted from the copy, which can confuse your potential client, meaning they might switch off and go elsewhere. Using a copywriter will ensure your brand and products/services are represented clearly and concisely so that anyone can understand. 

How many times have you read content on a website, or in sales literature, and got confused, or let’s face it, a bit bored and switched off? Chances are it wasn’t written by a copywriter. Ask yourself, would you use a pixelated, poorly-lit or factually incorrect image in your sales brochure or on your website? No, you wouldn’t. And the same goes for copy. 

If you’re looking for a team who know how to structure the sentences to ensure you get the words that amplify your brand to its potential, the good news is, you’re in the right place.

Let’s chat today.

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