The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global volume of data reached 64.2 zettabytes in 2020, and this is predicted to double by …
The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, leading web browsers are quickly deprecating these snippets of code. Apple has already blocked third-party …
The third-party cookie is crumbling: what’s next for publishers? Read More »
Lexical / ̒leksikəl / adjective
relating to the words
of a language
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Llama / ̒la:mə / noun
a domesticated, woolly-haired
South-American camelid
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