by Hazel Broadley | Oct 14, 2024 | Adtech
An interview with TeqBlaze and Hazel Broadley. Could you start by telling us a bit about yourself and your professional background? My foray into adtech began when I joined a boutique PR agency and helped to grow a three-strong team into a global tech PR firm. It was...
by Rebecca D'Arcy Howard | Aug 21, 2024 | Adtech, Technology
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
by Gini Bailey | Jun 10, 2024 | Adtech, Content writing, SEO
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
by Hazel Broadley | Apr 9, 2024 | Adtech, Data, Technology
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn – less than half the time of social media and a third of the time of search to reach the same figures. What drove...
by Hazel Broadley | Feb 26, 2024 | Adtech
The introduction of Google’s Privacy Sandbox and impending deprecation of third-party cookies are reshaping the ad tech industry – which is undergoing arguably its most significant transformation in a decade. Two recent industry debates, hosted by The...
by Hazel Broadley | Dec 20, 2023 | Adtech, Data
As up to 10,000 ads continue to flood our screens every day, the fight to gain real human attention has never been so rife. But as this figure rises – while attention spans remain the same – the chance of us seeing an ad inevitably diminishes. This...
