by Rebecca D'Arcy Howard | Jan 19, 2026 | Adtech, Data, Technology
Rewind the clock. It’s the age of linear TV and you’re sitting in front of your TV, popcorn in hand. The film breaks for ads. There’s one about toothpaste, another about KFC, and another about holiday packages. The chances are, you’ve taken the opportunity to grab a...
by Rebecca D'Arcy Howard | Sep 25, 2025 | Adtech, Data, SEO
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
by Rebecca D'Arcy Howard | Apr 3, 2025 | Content writing, Technology
AI-driven solutions abound for anyone looking to write, edit or proof copy. We are spoilt for choice. Yet not all platforms are created equal. Here are just some of the tools available, with different aspects highlighted to help you decide which is best depending on...
by Rebecca D'Arcy Howard | Aug 21, 2024 | Adtech, Technology
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
by Rebecca D'Arcy Howard | Apr 1, 2022 | Data, Technology
NBA, Gucci, Nyan Cat, and even Taco Bell have taken a slice of the NFT pie. But what exactly an NFT, and how much is it worth? Everywhere you look. there’s an NFT for this or an NFT for that. It’s a buzzword that has been making waves not just in the tech...
