by Rebecca D'Arcy-Howard | Sep 23, 2026 | AI, Content writing
AI has become the newest gateway between brands and their audiences. Increasingly, customers aren’t visiting your website first, or reading your latest press release. They’re asking ChatGPT, Perplexity, Claude, or another large language model (LLM) to tell...
by Rebecca D'Arcy-Howard | Jan 19, 2026 | Adtech, Data, Technology
Rewind the clock. It’s the age of linear TV and you’re sitting in front of your TV, popcorn in hand. The film breaks for ads. There’s one about toothpaste, another about KFC, and another about holiday packages. The chances are, you’ve taken the opportunity to grab a...
by Rebecca D'Arcy-Howard | Sep 25, 2025 | Adtech, Data, SEO
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
by Rebecca D'Arcy-Howard | Apr 3, 2025 | Content writing, Technology
AI-driven solutions abound for anyone looking to write, edit or proof copy. We are spoilt for choice. Yet not all platforms are created equal. Here are just some of the tools available, with different aspects highlighted to help you decide which is best depending on...
by Rebecca D'Arcy-Howard | Aug 21, 2024 | Adtech, Technology
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
