Meet the Llamas
TURNING GREAT IDEAS INTO GREAT CONTENT
We empower adtech, martech and B2B tech companies (and their PR, marketing and creative agencies) to become thought leaders in their field. We work closely with clients to help articulate their ideas across a range of online and offline channels and formats.
THE TEAM
Hazel Broadley
I founded Lexical Llama in 2016 to fill a gap in the market for specialist adtech content writers with first-hand knowledge of industry trends, challenges and solutions. Ten years on, the business has grown into a seven-person specialist content and marketing team.
After studying German and Linguistics at the University of Reading and the University of Göttingen, I started my agency career and worked my way up to a senior role at a global PR firm.
Today, I lead the team in writing and consulting across a diverse range of content formats, specialising in adtech, martech and digital media.
I’m also the Content Lead at The Women in Programmatic Network, a global organisation dedicated to championing women in adtech.
Alex Baggott
I graduated with a scientific computing degree in 2010 and spent the next few years immersed in postgraduate research before moving into the IT sector in 2013.
Today, I draw on my science and technology background to lead team projects, as well as write short- and long-form content on a range of topics across the digital marketing technology space.
Rebecca D'Arcy Howard
I spent 15 years in the banking sector in various relationship management roles, alongside voluntary work such as mentoring programmes and community internships. I’m also a workshop facilitator for a financial education charity, working in schools around London.
A love of books, good grammar and all things Spanish led me to complete a BA in English Literature and Spanish, followed by an MA in Hispanic Studies from University College London.
At Lexical Llama, I write across a range of B2B tech topics and manage our clients’ social media calendar. My grammar obsession comes in handy for both.
Ligia Hubert
I’m originally from Guatemala and now based in New York. I’ve spent my career in graphic design, working across brand development, print and packaging design, marketing and advertising for Spanish- and English-speaking markets.
At Lexical Llama, I use my language and business marketing skills to translate key brand messaging from English to Spanish to reach Hispanic audiences.
Kayla Steenkamp
B2B marketing has been the focus of my career for the past 10 years, from agency leadership positions to in-house roles across tech and SaaS companies.
Now I work with growth-stage businesses on content strategy, brand and positioning. Founders and leadership teams turn to me to help their brands find their voice, build strong marketing foundations, and create the conditions for sustainable growth.
At Lexical Llama, I partner with Hazel on editorial coordination and content operations across our B2B client portfolio.
Stef Potts
I’ve spent over 30 years obsessed with the art of making. My design journey started in top-tier marketing agencies and eventually led me to the freedom of freelancing, but my core love has never changed: building brands from the ground up.
For me, design is the genuine joy of crafting something beautiful, functional and real that helps people connect. And yes, that can happen in adtech, too. My role is to work with Hazel and the Llamas to bring our clients’ brand vision together. From defining the initial brand identity to designing all the marketing materials and paraphernalia that bring it to life, I love the entire process of making a brand feel whole.
Tanya Steenkamp
I’m an experienced videographer, editor and creative director from Cape Town, South Africa. I specialise in creating impactful, strategic video content that communicates key messages, connects with audiences and delivers results for brands and businesses.
I’m driven by a deep curiosity about people and a passion for the power of storytelling, which is what led me to study English and History at Stellenbosch University before completing an Honours degree in Journalism. I started my career as a journalist, working for major national and international publications before transitioning into video production.
At Lexical Llama, I create and edit a range of video content that brings our clients’ messaging to life.
CONTACT US
TN17 2LE, UK
+44 (0)7790 441796
General enquiries: hazel.broadley@lexical-llama.com
Accounts enquiries: accounts@lexical-llama.com