Who we are...

About us

Turning great ideas into great content

Founded in 2016 by language and linguistics fanatic Hazel Broadley, Lexical Llama helps tech companies become thought leaders in their field.


We work with a range of adtech, martech, and B2B companies (and their agencies) to help articulate their ideas across a range of online and offline channels.

adtech content writer

Hazel Broadley

An introduction to foreign languages at school - including the rigorous rules of German grammar - made Hazel consider English from a whole new perspective, and from there she went on to study German with Linguistics at Reading University and the University of Göttingen.

Hazel's ten-year career in PR and Marketing culminated in her role as Account Director for a global technology PR firm. Since then, she has written and edited copy on a diverse range of topics, specialising in ad tech, mar tech, data ops, media and publishing.

Alex Boswell

Alex Boswell

Alex graduated with a Bachelor’s Degree in Music Technology in 2017, and has since pivoted into digital marketing. He later earned a Master’s Degree in Marketing from the University of South Wales, with a pending PhD in Consumer Behaviour.

Alex specialises in crafting compelling B2B / SaaS content across adtech, martech, ecommerce, and UX. He also develops original client research to help companies grow their brands through thought leadership. Alex is a core member of the tech writing team at Lexical Llama.

ad tech content writing

Rebecca D'Arcy Howard

B2B tech writer Rebecca worked for 15 years in the Banking sector, performing various relationship management roles, alongside voluntary activities such as mentoring programmes and community internships. When not writing, she is also a workshop facilitator for a financial education charity in schools around London.

A love of books, good grammar and all things Spanish led Rebecca to complete a BA in English Literature and Spanish, followed by an MA from University College London in Hispanic Studies.

ad tech writer

Alex Baggott

Alex graduated with a scientific computing degree in 2010 and immersed himself in postgraduate research before moving into the IT sector in 2013.

Today, Alex draws on his experiences in science and technology to lead a number of research projects for the team, as well as writing on a range of topics from digital marketing technology to small business advice.

ad tech writer

Clare Holson

After graduating from Kingston University, Clare built up her career as a recruitment consultant specialising in IT, Finance and Auditing, before going on to qualify as an HR management consultant.

At Lexical Llama, as well as managing the office, Clare writes on a range of topics including SEO, social media marketing and small business advice.

B2b marketing, Gini Marketing Manager

Gini Bailey

Marketing Manager, Gini has worked in house and agency side across a wide range of industries throughout her 18 year marketing career, including FMCG food, health and wellness, pharmaceutical, pet care, professional services and construction.

A well rounded B2B and B2C marketer Gini loves the marketing possibilities that the digital space brings, and maintains solid roots in taking a strategical approach to every campaign. Gini joins Lexical Llama to manage all things marketing from the website through to social media and everything in between.

“I unreservedly recommend Hazel/Lexical Llama to any company needing exceptional content to help amplify their message. Diligent, thoughtful, insightful, reliable, tenacious, and imaginative are just a few of the superlatives that come to mind. Being an absolute delight to work with is just the icing on the cake.”

“Hazel is a fantastic asset to agencies such as ours; all content she produces is well thought-out and hits the mark. An extremely reliable contact we can call upon to assist with numerous copywriting tasks in such a niche sector as ad tech, covering everything from simple edits to complicated technical drafts.”

“I’m flabbergasted! This is exceedingly good copy, chock full of technical info, nicely laid out in digestible chunks. It’s rare to come across a writer who straddles the technical and literary aspects so fluently.”