Who we are...

About us

Turning great ideas into great content

Lexical Llama was founded in 2016 by language and linguistics fanatic Hazel Broadley, with the aim of helping emerging and growing tech companies become thought leaders in their field. Today, Lexical Llama helps clients articulate their ideas across a range of online and offline channels.

Hazel Broadley

An introduction to foreign languages at school - including the rigorous rules of German grammar - made Hazel consider English from a whole new perspective, and from there she went on to study German with Linguistics at Reading University and the University of Göttingen.

Hazel's ten-year career in PR and Marketing culminated in her role as Account Director for a global technology PR firm. Since then, she has written and edited copy on a diverse range of topics, specialising in ad tech, mar tech, data ops, media and publishing.

Alex Baggott

Alex graduated with a scientific computing degree in 2010 and immersed himself in postgraduate research before moving into the IT sector in 2013.

Today, Alex draws on his experiences in science and technology to lead a number of research projects for the team, as well as writing on a range of topics from digital marketing technology to small business advice.

Clare Holson

After graduating from Kingston University, Clare built up her career as a recruitment consultant specialising in IT, Finance and Auditing, before going on to qualify as an HR management consultant.

At Lexical Llama, as well as managing the office, Clare writes on a range of topics including health and fitness, social media marketing and small business advice.

Carolyn McMurray

B2B tech writer and SEO researcher Carolyn started out in the creative industry at 17, writing blogs and social captions for fun. Two years later, she landed her first copywriting gig and the rest is history. More recently, she's niched into tech and loves nothing more than making a piece of software sound less boring, exploring disruptive tech, or nailing a client’s SEO strategy.

Carolyn also runs the world's first GEN-Z copywriting community, Word Tonic, where she trains and teaches the next generation of copywriters and provides a space for them to connect and learn.

“I unreservedly recommend Hazel/Lexical Llama to any company needing exceptional content to help amplify their message. Diligent, thoughtful, insightful, reliable, tenacious, and imaginative are just a few of the superlatives that come to mind. Being an absolute delight to work with is just the icing on the cake.”

“Hazel is a fantastic asset to agencies such as ours; all content she produces is well thought-out and hits the mark. An extremely reliable contact we can call upon to assist with numerous copywriting tasks in such a niche sector as ad tech, covering everything from simple edits to complicated technical drafts.”

“I’m flabbergasted! This is exceedingly good copy, chock full of technical info, nicely laid out in digestible chunks. It’s rare to come across a writer who straddles the technical and literary aspects so fluently.”