Insights
How ad podding is helping marketers maximise revenue and engagement in the streaming era
Rewind the clock. It’s the age of linear TV and you’re sitting in front of your TV, popcorn in hand. The film breaks for ads. There’s one about toothpaste, another about KFC, and another about holiday packages. The chances are, you’ve taken the opportunity to grab a...
Beyond the click: How brands and publishers can survive the era of clickless search
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
A tri-model stack: AI tools for content research and summarisation in technical copywriting
If you're looking to blend human skill with AI speed in your content workflow, especially for research-heavy or technical copy, this report is for you. A few months back, we shared our top picks for AI tools in copywriting. Now we’ve taken things further,...
Four of the best AI tools available for copywriters
AI-driven solutions abound for anyone looking to write, edit or proof copy. We are spoilt for choice. Yet not all platforms are created equal. Here are just some of the tools available, with different aspects highlighted to help you decide which is best depending on...
How to make your SEO plug-in happy (and work harder for you)
Your SEO plug-in is there to help you maximise your blog’s reach, but no software can do it alone. Careful thought about how to use these tools to optimise your content will quickly help improve engagement with your audience.
Bridging the Gender Gap in Programmatic
An interview with TeqBlaze and Hazel Broadley. Could you start by telling us a bit about yourself and your professional background? My foray into adtech began when I joined a boutique PR agency and helped to grow a three-strong team into a global tech PR firm. It was...
Is MFA the industry’s dirty little secret, and what can we do about it?
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
Why employ a B2B copywriter?
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
The rise and rise of retail media: how brands can leverage its power
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn - less than half the time of social media and a third of the time of search to reach the same figures. What drove this...
Privacy Sandbox: keeping the conversation going in 2024
The ad tech industry is undergoing arguably its most significant transformation in a decade. The impending deprecation of third-party cookies and the introduction of Google's Privacy Sandbox are reshaping the landscape. Two recent industry debates, hosted by The...
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