by Alex Baggott | Jun 9, 2023 | Content writing, SEO
When you hear the word SEO, do you think: Keywords? Google rankings? The coveted first page of search engine results? While all those things matter, there’s more to it than simply mastering the art of talking to Google. Things have changed since the 90s. Jelly...
by Alex Baggott | Nov 4, 2021 | Data, Technology
At Facebook’s Connect 2021 conference, Mark Zuckerberg made some ostensibly major proclamations. First, a corporate restructuring: Facebook will join Instagram and WhatsApp under a new parent company called ‘Meta Platforms’, just as Google did when it became Alphabet...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
