Hazel Broadley

Life beyond the cookie

The third-party cookie is crumbling: what’s next for publishers?

The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, leading web browsers are quickly deprecating these snippets of code. Apple has already blocked third-party …

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