Meet the Llamas
TURNING GREAT IDEAS INTO GREAT CONTENT
We empower adtech, martech and B2B tech companies (and their PR, marketing and creative agencies) to become thought leaders in their field. We work closely with clients to help articulate their ideas across a range of online and offline channels and formats.
THE TEAM
Hazel Broadley
Seeing a gap in the market for specialist adtech content writers with first-hand knowledge of industry trends, challenges and solutions, Hazel founded Lexical Llama in 2016.
After studying German/Linguistics at Reading University and the University of Göttingen, her agency career culminated in a senior role at a global PR firm.
Today, with her 15 years’ experience in B2B tech PR, Hazel leads the team in writing and consulting across a diverse range of B2B content, specialising in adtech, martech, dataops and digital media.
Hazel is also Content Lead at The Women in Programmatic Network, a global organisation dedicated to championing women in adtech.
Alex Baggott
Alex graduated with a scientific computing degree in 2010 and immersed himself in postgraduate research before moving into the IT sector in 2013.
Today, Alex draws on his experiences in science and technology to lead a number of research projects for the team, as well as writing short- and long-form content on a range of topics across the digital marketing technology space.
Rebecca D'Arcy Howard
Rebecca worked for 15 years in the banking sector, performing various relationship management roles, alongside voluntary activities such as mentoring programmes and community internships. She is also a workshop facilitator for a financial education charity in schools around London.
A love of books, good grammar and all things Spanish led Rebecca to complete a BA in English Literature and Spanish, followed by an MA from University College London in Hispanic Studies. At Lexical Llama, she writes across a range of B2B tech topics, as well as managing the social media calendar for clients.
Ligia Hubert
Originally from Guatemala, NY-based Ligia is a seasoned graphic designer with experience in brand development, print and packaging design, marketing and advertising for Spanish and English-speaking markets.
At Lexical Llama, she uses her language and business skills to translate key brand messaging from English to Spanish to reach Hispanic audiences. Together with her husband and two sons, Ligia enjoys planning a new road trip, looking for a new place to hike or bike, or simply exploring a charming café.
Kayla Steenkamp
With over 10 years in B2B marketing and agency leadership, Kayla works across content strategy, brand positioning, and marketing operations with growth-stage businesses. A trusted partner to founders and leadership teams, she helps brands find their voice, build strong marketing foundations, and create the conditions for sustainable growth.
At Lexical Llama, a specialist adtech and publisher content agency, she partners with the founder on editorial coordination and content operations across the agency’s B2B client portfolio.
Stef Potts
I’ve spent over 30 years obsessed with the art of making. My design journey started in top-tier marketing agencies and eventually led me to the freedom of freelancing, but my core love has never changed: building brands from the ground up.
For me, design isn’t just a job or a business strategy. It is about the genuine joy of crafting something beautiful, functional, and real that helps people connect. The absolute best part of this work is collaborating with people like Hazel and the Llamas behind the businesses—we are all part of a fantastic process that brings a vision together. From defining that initial brand identity to designing all the marketing material and paraphanalia that bring it to life, I love the entire journey of making a brand feel whole.
CONTACT US
TN17 2LE, UK
+44 (0)7790 441796
General enquiries: hazel.broadley@lexical-llama.com
Accounts enquiries: accounts@lexical-llama.com