Meet the Llamas
TURNING GREAT IDEAS INTO GREAT CONTENT
We empower adtech, martech and B2B tech companies (and their PR, marketing and creative agencies) to become thought leaders in their field. We work closely with clients to help articulate their ideas across a range of online and offline channels and formats.
THE TEAM
Hazel Broadley
Seeing a gap in the market for specialist adtech content writers with first-hand knowledge of industry trends, challenges and solutions, Hazel founded Lexical Llama in 2016.
After studying German/Linguistics at Reading University and the University of Göttingen, her agency career culminated in a senior role at a global PR firm.
Today, with her 15 years’ experience in B2B tech PR, Hazel leads the team in writing and consulting across a diverse range of B2B content, specialising in adtech, martech, dataops and digital media.
Hazel is also Content Lead at The Women in Programmatic Network, a global organisation dedicated to championing women in adtech.
Alex Baggott
Alex graduated with a scientific computing degree in 2010 and immersed himself in postgraduate research before moving into the IT sector in 2013.
Today, Alex draws on his experiences in science and technology to lead a number of research projects for the team, as well as writing short- and long-form content on a range of topics across the digital marketing technology space.
Rebecca D'Arcy Howard
Rebecca worked for 15 years in the banking sector, performing various relationship management roles, alongside voluntary activities such as mentoring programmes and community internships. She is also a workshop facilitator for a financial education charity in schools around London.
A love of books, good grammar and all things Spanish led Rebecca to complete a BA in English Literature and Spanish, followed by an MA from University College London in Hispanic Studies. At Lexical Llama, she writes across a range of B2B tech topics, as well as managing the social media calendar for clients.
Jon McGreevy
Jon is a SaaS copywriter and positioning consultant who previously worked for 14 years in tech. He uses that experience to clearly break down and communicate often technical topics into accessible and entertaining copy and content.
As well as writing, Jon is also co-hosts the SaaSy as F*ck podcast, where he interviews founders and marketers from across the industry. And outside of work, he mostly enjoys hanging out with his wife Jessie and Cavapoochon Hiccup.
Gini Bailey
Gini has worked in-house and agency side across a wide range of industries throughout her 18-year marketing career, including FMCG food, health and wellness, pharmaceutical, petcare, professional services and construction.
A well-rounded B2B and B2C marketer, Gini loves the challenges that the digital world brings and takes a strategical approach to every campaign. At Lexical Llama, Gini manages all things marketing, from the website to social media and everything in between.
Ligia Hubert
Originally from Guatemala, NY-based Ligia is a seasoned graphic designer with experience in brand development, print and packaging design, marketing and advertising for Spanish and English-speaking markets.
At Lexical Llama, she uses her language and business skills to translate key brand messaging from English to Spanish to reach Hispanic audiences. Together with her husband and two sons, Ligia enjoys planning a new road trip, looking for a new place to hike or bike, or simply exploring a charming café.
CONTACT US
TN17 2LE, UK
+44 (0)7790 441796
General enquiries: hazel.broadley@lexical-llama.com
Accounts enquiries: accounts@lexical-llama.com