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Beyond the click: How brands and publishers can survive the era of clickless search

Beyond the click: How brands and publishers can survive the era of clickless search

by Rebecca D'Arcy Howard | Sep 25, 2025 | Adtech, Data, SEO

We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...

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