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Is MFA the industry’s dirty little secret, and what can we do about it?

by Rebecca D'Arcy Howard | Aug 21, 2024 | Adtech, Technology

The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...

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Lexical

/ ̒leksikəl /

adjective

Relating to the words

of a language

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Llama

/ˈlɑːmə/

noun
A domesticated

South American camelid

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