Rebecca D'Arcy Howard, Author at Lexical Llama

Four of the best AI tools available for copywriters

by Rebecca D'Arcy Howard | Apr 3, 2025 | Content writing, Technology

AI-driven solutions abound for anyone looking to write, edit or proof copy. We are spoilt for choice. Yet not all platforms are created equal. Here are just some of the tools available, with different aspects highlighted to help you decide which is best depending on...

Is MFA the industry’s dirty little secret, and what can we do about it?

by Rebecca D'Arcy Howard | Aug 21, 2024 | Adtech, Technology

The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...

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Lexical

/ ̒leksikəl /

adjective

Relating to the words

of a language

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General enquiries: hazel.broadley@lexical-llama.com
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+44 (0)7790 441796
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Llama

/ˈlɑːmə/

noun
A domesticated

South American camelid

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