Insights
Beyond the click:
How brands and publishers can survive the era of clickless search We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers...
A tri-model stack
AI tools for content research and summarisation in technical copywriting If you're looking to blend human skill with AI speed in your content workflow, especially for research-heavy or technical copy, this report is for you. A few months back, we shared our top...
Four of the best AI tools available for copywriters
AI-driven solutions abound for anyone looking to write, edit or proof copy. We are spoilt for choice. Yet not all platforms are created equal. Here are just some of the tools available, with different aspects highlighted to help you decide which is best depending on...
Bridging the Gender Gap in Programmatic
An interview with TeqBlaze and Hazel Broadley. Could you start by telling us a bit about yourself and your professional background? My foray into adtech began when I joined a boutique PR agency and helped to grow a three-strong team into a global tech PR firm. It was...
Is MFA the industry’s dirty little secret, and what can we do about it?
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
Why employ a B2B copywriter?
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
The rise and rise of retail media: how brands can leverage its power
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn - less than half the time of social media and a third of the time of search to reach the same figures. What drove this...
Privacy Sandbox: keeping the conversation going in 2024
The introduction of Google's Privacy Sandbox and impending deprecation of third-party cookies are reshaping the ad tech industry - which is undergoing arguably its most significant transformation in a decade. Two recent industry debates, hosted by The Women in...
Tackling the attention deficit, one impression at a time
As ads continue to flood our screens, the attention deficit is real. But how do we begin to measure true attention, let alone improve it?
Four ways to level up your copywriting with SEO
When you hear the word SEO, do you think: Keywords? Google rankings? First page of search engine results?
There’s more to it than simply mastering the art of talking to Google.
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