Insights
What is an NFT and why does it matter?
NFTs have have been making waves not just in the tech space – but also in the art scene – in recent years. But how do they work in practice?
Are we ready to enter the metaverse?
At Facebook’s Connect 2021 conference, Mark Zuckerberg made some ostensibly major proclamations. First, a corporate restructuring: Facebook will join Instagram and WhatsApp under a new parent company called ‘Meta Platforms’, just as Google did when it became Alphabet...
Where’s the data party right now?
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
The third-party cookie is crumbling: what’s next for publishers?
The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, web browsers...
Is deepfake technology a threat to society?
You’d be excused for being sucked into the recent hype as one of the most famous actors in the world joined TikTok. Only… it isn’t Tom Cruise.
How to make your SEO plug-in happy (and work harder for you)
Your SEO plug-in is there to help you maximise your blog’s reach, but no software can do it alone. Careful thought about how to use these tools to optimise your content will quickly help improve engagement with your audience.
CONTACT US
TN17 2LE, UK
+44 (0)7790 441796
General enquiries: hazel.broadley@lexical-llama.com
Accounts enquiries: accounts@lexical-llama.com