Insights
The rise and rise of retail media: how brands can leverage its power
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn - less than half the time of social media and a third of the time of search to reach the same figures. What drove this...
Privacy Sandbox: keeping the conversation going in 2024
The ad tech industry is undergoing arguably its most significant transformation in a decade. The impending deprecation of third-party cookies and the introduction of Google's Privacy Sandbox are reshaping the landscape. Two recent industry debates, hosted by The...
Tackling the attention deficit, one impression at a time
As ads continue to flood our screens, the attention deficit is real. But how do we begin to measure true attention, let alone improve it?
Four ways to level up your copywriting with SEO
When you hear the word SEO, do you think: Keywords? Google rankings? First page of search engine results?
There’s more to it than simply mastering the art of talking to Google.
What is an NFT and why does it matter?
NFTs have have been making waves not just in the tech space – but also in the art scene – in recent years. But how do they work in practice?
Are we ready to enter the metaverse?
At Facebook’s Connect 2021 conference, Mark Zuckerberg made some ostensibly major proclamations. First, a corporate restructuring: Facebook will join Instagram and WhatsApp under a new parent company called ‘Meta Platforms’, just as Google did when it became Alphabet...
Where’s the data party right now?
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
The third-party cookie is crumbling: what’s next for publishers?
The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, web browsers...
Is deepfake technology a threat to society?
You’d be excused for being sucked into the recent hype as one of the most famous actors in the world joined TikTok. Only… it isn’t Tom Cruise.
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