by Hazel Broadley | Apr 9, 2024 | Adtech, Data, Technology
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn – less than half the time of social media and a third of the time of search to reach the same figures. What drove...
by Hazel Broadley | Dec 20, 2023 | Adtech, Data
As up to 10,000 ads continue to flood our screens every day, the fight to gain real human attention has never been so rife. But as this figure rises – while attention spans remain the same – the chance of us seeing an ad inevitably diminishes. This...
by Carolyn McMurray | Apr 1, 2022 | Data, Technology
NBA, Gucci, Nyan Cat, and even Taco Bell have taken a slice of the NFT pie. But what exactly an NFT, and how much is it worth? Everywhere you look. there’s an NFT for this or an NFT for that. It’s a buzzword that has been making waves not just in the tech...
by Alex Baggott | Nov 4, 2021 | Data, Technology
At Facebook’s Connect 2021 conference, Mark Zuckerberg made some ostensibly major proclamations. First, a corporate restructuring: Facebook will join Instagram and WhatsApp under a new parent company called ‘Meta Platforms’, just as Google did when it became Alphabet...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
by Hazel Broadley | Mar 30, 2021 | Data, Technology
You’d be excused for being sucked into the recent hype as one of the most famous actors in the world joined TikTok. The 53-year-old is seen practising his golf swings, falling over in a store, telling anecdotes and performing a magic trick with a coin....
