by Rebecca D'Arcy Howard | Sep 25, 2025 | Adtech, Data, SEO
How brands and publishers can survive the era of clickless search We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers...
by Gini Bailey | Jun 10, 2024 | Adtech, Content writing, SEO
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
by Alex Baggott | Jun 9, 2023 | Content writing, SEO
When you hear the word SEO, do you think: Keywords? Google rankings? The coveted first page of search engine results? While all those things matter, there’s more to it than simply mastering the art of talking to Google. Things have changed since the 90s. Jelly...
by Hazel Broadley | Mar 27, 2021 | SEO
There’s a lot to think about when writing your business blog. An SEO plug-in – Yoast, Wix SEO Wiz, Rank Math etc – can help maximise your blog’s reach, but no software can do it alone. But there are a number of steps you can take to improve the quality and...
