by Rebecca D'Arcy-Howard | Sep 23, 2026 | AI, Content writing
AI has become the newest gateway between brands and their audiences. Increasingly, customers aren’t visiting your website first, or reading your latest press release. They’re asking ChatGPT, Perplexity, Claude, or another large language model (LLM) to tell...
by Hazel Broadley | Jul 27, 2026 | Adtech, AI
In the sphere of digital media, AI is no longer in the experimentation phase; it’s becoming key infrastructure. And that brings a tension with it – real optimism about what AI can do, set against equally real concerns around job displacement, ethics and the...
by Rebecca D'Arcy-Howard | Jan 19, 2026 | Adtech, Data, Technology
Rewind the clock. It’s the age of linear TV and you’re sitting in front of your TV, popcorn in hand. The film breaks for ads. There’s one about toothpaste, another about KFC, and another about holiday packages. The chances are, you’ve taken the opportunity to grab a...
by Rebecca D'Arcy-Howard | Sep 25, 2025 | Adtech, Data, SEO
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
by Rebecca D'Arcy-Howard | Aug 21, 2024 | Adtech, Technology
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
