by Rebecca D'Arcy Howard | Jan 19, 2026 | Adtech, Data, Technology
Rewind the clock. It’s the age of linear TV and you’re sitting in front of your TV, popcorn in hand. The film breaks for ads. There’s one about toothpaste, another about KFC, and another about holiday packages. The chances are, you’ve taken the opportunity to grab a...
by Rebecca D'Arcy Howard | Sep 25, 2025 | Adtech, Data, SEO
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
by Rebecca D'Arcy Howard | Aug 21, 2024 | Adtech, Technology
The advertising industry is under pressure to deliver against a whole host of significant priorities in 2024. While publishers, agencies and brands are ultimately motivated by continued revenue growth, they also need to stay focussed on the user experience, maintain...
by Gini Bailey | Jun 10, 2024 | Adtech, Content writing, SEO
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
by Hazel Broadley | Apr 9, 2024 | Adtech, Data, Technology
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn – less than half the time of social media and a third of the time of search to reach the same figures. What drove...
