by Gini Bailey | Jun 10, 2024 | Adtech, Content writing, SEO
Why should you hire a copywriter? We understand, you know your brand the best, so surely you’re the best person to write about your products or services. But we also understand it’s not always that straightforward. There are many reasons why hiring a B2B copywriter...
by Hazel Broadley | Apr 9, 2024 | Adtech, Data, Technology
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn – less than half the time of social media and a third of the time of search to reach the same figures. What drove...
by Gini Bailey | Mar 30, 2024 | Adtech
The ad tech industry is undergoing arguably its most significant transformation in a decade. The impending deprecation of third-party cookies and the introduction of Google’s Privacy Sandbox are reshaping the landscape. Two recent industry debates, hosted...
by Hazel Broadley | Dec 20, 2023 | Adtech, Data
As up to 10,000 ads continue to flood our screens every day, the fight to gain real human attention has never been so rife. But as this figure rises – while attention spans remain the same – the chance of us seeing an ad inevitably diminishes. This...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
