by Hazel Broadley | Apr 9, 2024 | Adtech, Data, Technology
Retail media first started to see signs of significant growth in 2016, and it only took five years to 2021 for the market to grow from $1bn to $30bn – less than half the time of social media and a third of the time of search to reach the same figures. What drove...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
by Hazel Broadley | Apr 21, 2021 | Adtech, Technology
The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, web browsers...
