by Rebecca D'Arcy Howard | Sep 25, 2025 | Adtech, Data, SEO
We are moving from a search landscape built around ‘blue links’ to one defined by AI summaries, instant answers, and agentic search. This shift, known as clickless search, is rewriting how consumers discover content, and how publishers and brands are found. A growing...
by Gini Bailey | Mar 30, 2024 | Adtech
The ad tech industry is undergoing arguably its most significant transformation in a decade. The impending deprecation of third-party cookies and the introduction of Google’s Privacy Sandbox are reshaping the landscape. Two recent industry debates, hosted...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
by Hazel Broadley | Apr 21, 2021 | Adtech, Technology
The third-party cookie has enabled marketers to serve targeted online ads for the last two decades, allowing websites to remain free, while ensuring content publishers are paid for their work. But now, in response to privacy concerns and new regulations, web browsers...
