third-party cookies Archives

Privacy Sandbox: keeping the conversation going in 2024

by Hazel Broadley | Feb 26, 2024 | Adtech

The introduction of Google’s Privacy Sandbox and impending deprecation of third-party cookies are reshaping the ad tech industry – which is undergoing arguably its most significant transformation in a decade. Two recent industry debates, hosted by The...

Where’s the data party right now?

by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology

The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...

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Lexical

/ ̒leksikəl /

adjective

Relating to the words

of a language

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Llama

/ˈlɑːmə/

noun
A domesticated

South American camelid

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