by Gini Bailey | Mar 30, 2024 | Adtech
The ad tech industry is undergoing arguably its most significant transformation in a decade. The impending deprecation of third-party cookies and the introduction of Google’s Privacy Sandbox are reshaping the landscape. Two recent industry debates, hosted...
by Alex Baggott | Aug 29, 2021 | Adtech, Data, Technology
The difference between zero-, first-, second-, and third-party data Data is incredibly valuable to marketers, agencies, and publishers, since it is used to power advertising models and generate revenue. And the amount of data we produce is accelerating. The global...
